Once you understand what makes them tick, it’s easy to…

Here's How You Can Get the Most Out Of EVERY

Generation ...

 Even the Ones You’re Convinced Are From

Another Planet

You’ve Seen it Yourself

If you manage people from different generations, you know what I’m talking about. The ones who are close to your age can be a challenge – but at least you know how they think.

It's the ones from other generations that seem so strange, you find yourself wondering where they parked their flying saucer.

For example . . .

• Jane will work her heart out for you – but can’t stop complaining about Heather’s FOUL*&%$! language.
   

• Bob doesn’t mind overtime – as long as you stroke his fragile ego.
   

• Lisa has loads of talent – but questions every decision you make.
   

• Rachel is a technical genius – but can’t understand why she’s supposed to be at work on time.

Getting people with all sorts of attitudes and expectations to pull together and produce for your organization isn’t easy – as I suspect you’ve noticed. But it’s also not impossible – once you understand who you’re dealing with, and how they came to act the way they do.

That’s where “How to Manage the Different Generations at Work” comes in. Because it will give you the tools you need to understand different generations’ styles, figure out how to motivate each one (even if it sounds crazy to you), and manage them in ways that actually get the job done.

Step One

The Silent Generation

Born between 1925 and 1946, these folks and their traditional values have largely left the work force. And that's a REAL SHAME.

The Baby Boomers

Boomers were born between 1946 and 1964 and nothing has ever been the same. Whatever life stage Baby Boomers went through became the norm (i.e. "50 is the new 40"), and they refuse to get old.

This is why Mick Jagger will still be strutting around on stage with a walking cane when he's 80.

Baby Boomers intend to be the healthiest, sexiest, richest and coolest 80-year-olds the planet has ever seen.

They love to dress UP and look good. (Remember John Travolta's white polyester leisure suit in Saturday Night Fever?)

Boomers are so optimistic about the future that they looooooooooove to ask everyone what their "Five Year Plan" is.

Their music was very optimistic and upbeat. No matter what generation you belong to, it is IMPOSSIBLE for you to listen to KC and The Sunshine Band and not want to "Shake Your Booty".

So what defines this mammoth generation and how can you get the most out of them?

Generation X

The smallest group currently in the workplace, Generation Xers are fiercely independent and like to argue.

Unlike Boomers who dressed up, Gen X dressed down. We went from the bright, neon colors of Miami Vice in the 1980's to the dark Seattle Grunge look of the 1990's.

Gen X's cynicism can be heard in the music of grunge rockers like Alanis Morissette, when she sang about being underpaid, tired, and sick in “Hand in My Pocket”.

Or about the old man who turned ninety-eight, won the lottery, and died the next day in "Ironic".

Motivating them can be a challenge, as you’ve probably already discovered. To improve your odds, I'll show you:
 

• How they came to be the first “Latch Key kids” – and how that experience shaped the independent attitudes they bring to your workplace.
   

• Why their cars sport “Question Authority” bumper stickers – and what that means for authority figures (like YOU) who have to supervise them.
   

• Why they’re often cynical and pessimistic – yet willing to take more risks than other generations.
   

• Why it’s smart to value the strengths they bring to your organization – but imperative that you keep them out of certain, very specific situations.

Generation Y  (aka The Millenials)

The youngest group in the workplace, Generation Y couldn’t be more different from Generation X.

Where Gen X workers like to go it alone, Generation Y has a "group think mentality". They can't even go to the bathroom without updating their status on FaceBook.

Where Gen X seeks risk, Generation Y loves security. They've never ridden a bicycle without a helmet or drank water out of a water hose.

Born between 1980 and 2000, also known as The Millenials, this generation is huge – roughly the same size as the Boomers. So knowing how to deal with them is going to be important for a long, long time.

We’ll up your chances of success by examining:

• Why they put so much value on emailing, texting, twittering, blogging and spending hours on social networking websites – and how their “Group Think” affects their performance at work.
   

• Why they failed to develop much independence – and why the Boomer generation has a lot to answer for (ever heard of "Helicopter Parents"?)
   

• What a room full of trophies says about these Millenials – and why college deans cringe when their parents call.
   

• What happens when Generation Y members lose their jobs – and why it rarely bothers them at all.

For all that, Generation Y has a lot to offer. They’re tech savvy in a way no other generation can claim, they multitask with ease, and they work well with others (at least if the others are Generation Y members themselves).

They are not, however, a pleasure to manage – particularly if you’re a member of one of the other generations. In fact, they’ve gotten a bad reputation for being narcissistic – convinced they’re better than anyone else, hard to motivate, arrogant and all too eager to move on if you demand real performance from them.

As a “60 Minutes” segment put it, “They were raised by doting parents who told them they were special, played in little league games with no winners or losers  …  and think your business-as-usual ethic is for the birds.

Their priorities are simple: They come first.”

Whether or not that’s "Fair", I suspect you’ll agree there’s a lot more narcissism around than there was even a few years ago. Including things like:

• Employees who believe any kind of dress code infringes on their fundamental rights.
   

• Workers who think nothing of answering their cell phone when they’re in the middle of a conversation with you.
   

• An entire generation that says it wants “Work Life Balance" but defines it as doing what THEY want, WHEN they want.
   

• Folks who don’t care whether their language offends others (actually most of the time they don’t even notice that it does).

An “Epidemic” of Narcissism

Now, “narcissist” is a very strong term. Strictly speaking, it describes someone who suffers from NPD or "Narcissistic Personality Disorder" – a medical disorder recognized by the American Psychiatric Association.

The symptoms (which may sound all too familiar to you) include:

• A strong sense of entitlement
   

• A grandiose sense of self-importance
   

• A belief that one is "special", and
   

• A pattern of arrogant behavior.

It’s not a term to toss around lightly. At the same time, a number of experts believe we’re seeing an “epidemic” of narcissism – a cultural virus spreading through our society, largely because we’ve failed to give our youngest workers the understanding that simply being “special” doesn’t count.

We have to teach them that they don't get a big, fat raise just for showing up. They need to actually accomplish something.

So we’ll also look at this growing problem and give you the tools you need to recognize – and avoid – the narcissists who think they "might be willing" to let you hire, admire and reward them.

I'll give you a range of proven strategies for keeping your multigenerational workplace peaceful and productive.

For example...

• Why you need a dress code, and how to create one that everybody actually understands.
   

• Why you need to set clear rules about using email and cell phones (You may think some of my suggestions are too strict, but I stand by them).
   

• How to make it clear that using bad language isn’t a civil right and offending co-workers isn’t allowed . . . even if you believe those coworkers are dinosaurs.
   

• How to give workers from each generation what they REALLY want – without breaking the budget, lowering your standards, or losing your sanity.
   

• How to create an environment where everyone understands the importance of respect and the value of hard work.

If You Don’t Work Alone,

You Need “How to Manage the

Different Generations at Work”

Life is too short to spend it trying to manage people whose attitudes confuse you and whose behavior makes your job unbearable.

Especially when there’s a way to make THEM more productive – and make YOURSELF look like a star.

And that's what “How to Manage the Different Generations at Work” will do for you.

Based on my years of managing (and additional years of coaching managers across the country), this program talks your language, addresses your real world problems, and meets your need for a better way to get through to ALL your employees.

In fact, I’m so sure it will give you the help you need, I’ll offer you this rock-solid guarantee:

If you aren’t completely satisfied with the tools,
strategies and tactics you learn in “How to Manage the Different Generations at Work”, I’ll refund 100% of your tuition – no questions asked.

I’ve also made it really affordable at just $197. Just click on the blue button now.