Dear Manager,

Customers...You can't live without them, but sometimes you can't live with them.

They expect you to hang the moon for them, but don't appreciate it when you do.

I know, I know, I know. I've heard it hundreds of times. You think you have some "crazy customers" who won't be happy no matter what you do.

But I promise your situation is not unique. And more importantly – your situation is NOT hopeless.

Let’s face it. Dealing with the general public is tough! Frankly, not everyone has the patience for it.

The big problem is that managers have been fed the three myths by so called "customer service experts". Here are the three biggest myths that will never get you the results you want:

1. The customer is always right.

2. If you give people what they want, they'll be happy.

3. When you make a mistake, you should apologize.

You'll Actually Look Forward to Dealing with Difficult, High-Maintenance, Even Angry Customers...

Wouldn't you agree that it's crazy to think you'll get different results if you keep doing the same thing over and over again?

If I keep touching a hot stove and kept getting burned - I'd be silly to think the next time I touch that hot stove I won't get burnt. That's why you need to try something different…

Sure every person is different, but they become surprisingly similar when money is involved.

That’s good news for you – because once you understand what’s going on inside their heads, you can get them to do what you want them to.

Want proof? Okay, I'll read your mind right now.

Let’s pretend you’re for a 1963 Corvette convertible, and you have $30,000 to spend on one.

I have one to sell, and I'm asking $30,000. It's an immaculate car, and you know it's a steal at $30,000.

But being the smart consumer that you are, you know to always ask for a better deal than you expect to end up with. So you offer me $25,000, knowing I'll balk at it.

You don't expect me to come down by a single dollar, but you know there's no harm in asking.

But to your AMAZEMENT, I take the $25,000.

Over the 20 years I've been in business, I’ve made it my business to track down all the best psychological insights into customer behavior.

• Why it takes two people (both of them a little sneaky) to handle an angry customer over the phone, and what to do if you’re the only person around when the angry customer calls.
   

• The four almost magical power-words you should use when taking a call from an impatient customer who's been on hold.
   

• The one thing everyone values more than money – and how giving it to them costs you nothing, preserves relationships, and makes sure you get paid.

• The totally predictable emotional path we all follow when we get angry – and how to tell where on that path your customer is.
   

• When you can influence an angry customer – and when trying to do so may actually make things worse.

• The right way to get back to a customer with a “thank you” or an apology. (If you’re under 40, prepare to be shocked.)
   

• What your customers are actually thinking while they’re on hold – and why it ought to make you very, very nervous.
   

• How a simple physical action on your part – accompanied by the right words -- can stop an angry customer in his tracks.
   

• How to give your customer some control – without giving in to his demands.
   

• The lesson hidden in an old top 40 song that shows you how to make your customer happy – without even considering doing what he or she is asking for.
   

• How to offer your customer the totally impossible thing he or she wants in a way that assures they’ll turn you down.
   

• The name of the person you need to refer irate phone callers to when you’re convinced they’re true "Sociopaths"
   

• How to use the fact that most people can’t think and yell at the same time to your advantage -- and the power phrase that forces angry customers to make that choice.
   

• Six magic words that more than double the effectiveness of ANY apology.
   

• How to use a special lawyer's tactic to deal with customers who are flat out lying -- without actually calling them liars.
   

• Plus much more

So how do I cram all that into just 90 minutes? Experience counts – and I’ve coached thousands of managers over the years. I know what strategies have allowed them to build customer loyalty, handle difficult situations, impress their bosses and increase their income, status and professional satisfaction.

And those are exactly the strategies I’ll lay out for you – simply, clearly and with YOUR needs in mind.

Look, I’ve walked a ton of miles in your shoes – and dealt with more customers (good AND bad) than I care to count.

Literally thousands of managers say the skills I’ve taught them have made them – and their organizations – happier and more productive.

That strikes me as a pretty sweet deal – but I'll go one step further. Knowing promptly how many people will be at a tele-seminar makes it easier for my staff to assure enough phone lines and get the PDF handouts to everyone before the program.

SO… If you order before 10/1/09, I’ll:

So there you have it – the strategies, tools and techniques you need to take the pain out of dealing with customers, get great results and make yourself a star.

“How to Handle Difficult Customers and Hard-to-Please People ” 

PS #1:  If you can't make the live event, you can get the program on CD, which includes a free course handout . Click here now.

PS #2: . Hurry, because the Earlybird Discount expires on October 1. Click here to order now.

PS #3:  You'll also receive a personalized Certificate of Completion for each person in your organization who sits in on the call. It's perfect for framing, to keep your professional certifications current, or to demonstrate how you have improved your skills and value to your company the next time you're up for a raise or promotion.